When we started, we broke all the rules. Our “Owner’s Manual” catalogue only featured one item per page, we used paintings of items versus photography, and each item was accompanied by intensive romantic copy. These were all things the “experts” said we couldn’t do.
J. Peterman represents an aspirational lifestyle. Our selections enable our customers to feel transported to a world full of travel, adventure, and romance; a world where the uncommon journey creates the memories we cherish most. The company’s history is rooted in this aspiration and we try to live up to it every single day.