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The Striped Day Dress




 

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The Striped Day Dress
The Striped Day Dress
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The Striped Day Dress

No. 6513

$148

Pink

SIZE:
0 2 4 6 8 10 12 14 16
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STORY

Paper Caper.

For a moment in the late 1960s, advertisers claimed some new, if impermanent, real estate.

A paper goods company launched a mail-in campaign inviting customers to send along a couple of proofs-of-purchase and a mail-order coupon for an outlandish new concept: a paper dress, offered in two designs—a red paisley bandana pattern or a black-and-white Op Art print. For the low, low price of $1.25, shipping included.

“Paper Caper” dresses were a surprise hit. Nearly half a million orders.

Other companies took note and the fad became a (brief) pop sensation.

Andy Warhol even got in on the trend, with a dress featuring his iconic soup can art.

Consider something more lasting and confidently fad-proof.

The Striped Day Dress (No. 6513) offered in the same timeless A-line shape, but with infinitely more comfortable fabric and construction. 100% cotton lawn. Classic collar (wear it up or down), breezy button-front bodice, and cuffed short sleeves, for starters. Calf length. Imported.

DETAILS & MEASUREMENTS
Women (Body Measurements)
Size Bust Waist Hips
XXS 0 33 26 36
XS 2 34 27 37
4 35 28 38
SML 6 36 29 39
8 37 30 40
MED 10 38 31 41
12 39 1/2 32 1/2 42 1/2
LG 14 41 34 44
16 42 1/2 35 1/2 45 1/2
XL 18 44 1/2 37 1/2 47 1/2
20 46 1/2 39 1/2 49 1/2
XXL 22 48 1/2 41 1/2 51 1/2
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