You know the law of supply and demand, don’t you? “Supply ordinary, easy-to-make stuff and that’s what they’ll demand.”
Let’s skip a thousand examples (TV programming, variety of apples on the market, etc.) and get right to seersucker.
Certain forces want you to think seersucker is always white with a blue stripe, even though it once came in innumerable colors and textures.
I was lucky enough to find a mill that still makes this wonderful example (just as you can find, here and there, ancient gnarled trees bearing Cox’s Orange Pippins and fragrant Lady Apples).
It has a refreshingly different light tan on beige stripe. The cotton is substantial, the rows of crinkles are broad and extra crinkly — at least twice as interesting as typical seersucker.
I’ve had this non-mass-market fabric tailored into a summer suit that ensures you won’t run into yourself on the Cliff Walk. Another stake through the heart of the Seersucker Cartel.
Matching Seersucker Pants (No. 2237). Same Light Tan seersucker, with pleated front. Buttoning back pockets. Inside suspender buttons. Imported.