Aloha.

His full name was Duke Paoa Kahinu Mokoe Hulikohola Kahanamoku. But to most people he was just "Duke."

The undisputed father of surfing, he rode the waves every day of his life and claimed that he'd never seen snow. He preferred an old-school long board he called "papa nui." Made of native Hawaiian koa wood, it was 16 feet long, three inches thick and weighed 114 pounds.

"Big boards for big waves," he liked to say.

When Hawaii became a state in 1959, he was named the official Ambassador of Aloha.

His creed was simple: "Try meeting or leaving people with 'Aloha,' you'll be surprised by their reaction."

North Shore Print Shirt (No. 1819). Made of 100% cotton with real mother-of-pearl buttons, I first spotted it at "The Eddie," an invitation-only surfing competition that happens only if the waves off Waimea are at least 20 feet high.

One pattern is reminiscent of the deep blue Hawaiian seas and the foam of the pounding surf; the other the surrounding tropical landscape.

Put it on and you'll immediately feel more relaxed and carefree and have a warm glow about you.

The secret of Duke's success is now yours. Imported.

Men's sizes: S, M, L, XL, XXL.