M & Co.

I’ve looked at them all. So have you.

So expensive that even if you found one, an $8,500 Patel Phillipe, for instance, or $18,500 Audemars-Piquet, or $28,500 Vacheron Constantin, just resting on the ground beside the road down to Baja, you still might hesitate, still might feel funny to be seen wearing such a thing.

The names are beautiful, the prices preposterous.

M & Co. is different. Its philosophy, its appearance, its purpose, even its price, severely differs.

Different, nevertheless. Shockingly simple.

Far simpler, of course, than specimens of the bell-and-whistle school of thought; simpler, also, than anything, say, from Porsche Design.

And very simple to look at.

Only six watches have made it into the Permanent Design Collection of the Museum of Modern Art in New York. M & Co.’s is one of them.

M & Co. Watch (No. 3695). Brushed stainless steel case. Band: glove-leather lined top stitched calfskin (which deepens in color over time).