Let the Fireworks Begin.

It's Kim Novak snapping her fingers to the beat of the music.

Eyeing him.

Bill Holden looks confused.

She doesn't.

It must have been "Moonglow."

This dress didn't hurt either.

Well, she wasn't quite wearing this dress.

If she was, and in this color, he might have run away with her sooner.

A recent study says males don't rate females in red as more intelligent, more likeable, or as having a better personality; they "only rate her as sexier and more attractive."

A very essential only if you ask me.

July 4th 50s Dress (No. 2677). 100% Cotton Voile floats over an equally seductive lining. Wellplaced darts for shaping. Zipper closure on left. Full sweep. Gathers at waist for optimum twirling. Sweetheart neckline. Scooped back. Sleeveless but decidedly not harmless. Mid-calf length.

Never underestimate the power of a red dress.

Women's sizes: 2 through 18.

Imported.